While attending Saint Mary-of-the-Woods College, the food services company, Bon Appetit, who runs the Woods Café on campus, wanted a new logo and banner to display across its counter. My adviser, Rebecca Andrews, suggested me for the role and introduced me to Justin Hickman, who was in charge of the project.
For this project, I was limited to 2 colors of vinyl, so I used the negative space in the design to allow the navy counter to show through. The other part of the project was creating the LogoType design for the name across the rest of the counter. I chose two contrasting fonts and used them across the logo and logotype. The company preferred just having the logotype rather than adding any additional decorations around it.
I enjoyed this opportunity to work with Bon Appetit to add this detail to the College’s campus. I learned a lot about discussing what the client wanted and working within the restrictions of the material it was going to be created with.
